AdAge Latest News

Friday 18th of May 2012

AdAge Latest News

Sprite Taps Johannes Leonardo for Global Duties

Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.
Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized
After the torch relay for the 2008 Summer Olympics was marred by protests, the 2012 version has been scaled back -- and that's disappointing to the sponsor.
PepsiCo Taps Weber Shandwick for Diet Pepsi PR
"We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi," said a Pepsi spokeswoman.
See Previews for Five New CW Shows, From 'Arrow' to 'Breaking Pointe'

While the CW is sending off "Gossip Girl" with a half-season run next fall, it's expanding its original offerings.
Sir Richard's Asks Women: What Will You Not Let into Your Vagina?

For National Women's Health Week, the condom brand and TDA/Boulder are asking women that question to highlight that the condom brand has no chemicals in its products.

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