For Immediate Release

NEW YORK, March 9th, 2010 – National multi-platform media firm Cross MediaWorks (www.cross-mediaworks.com) has appointed Van Mylar vice president, Charitable Groups Media division. Based in Atlanta, Mylar will report to Cross MediaWorks CEO Marc Krigsman and COO Larry Rubin.

Mylar brings more than 20 years of experience to the position and has working relationships with six of the United States’ top 50 non-profits.  In this role, he will focus on the humanitarian segment within the media industry and continue working with non-profit groups. 

Prior to joining Cross MediaWorks, Mylar was senior vice president of National Distribution and Marketing, Family Network Television.  In addition, he has worked as senior vice president of Strategic Development, In Touch, Inc. and as vice president of Media and Marketing at the Russ Reid Company, a direct marketing fundraising agency.

“Van’s experience and capabilities provide a broad base from which he can help our clients,” said Marc Krigsman, CEO, Cross MediaWorks.  “We expect that our clients will benefit from his insights into the use of digital technologies and traditional media.”

“Van’s addition highlights the importance of this position to Cross MediaWorks,” said Larry Rubin, COO, Cross MediaWorks.  “His wealth of real-world, direct marketing and response experience makes him ideal to lead our efforts in this area.”

About Cross MediaWorks: 

Cross MediaWorks (www.cross-mediaworks.com) is a strategic holding company that manages an array of media across diverse platforms on both a targeted and measured basis.  Our companies operate in the disciplines of strategic media buying, advertising, marketing and digital/interactive services. 
 
Key segments of the business include representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory, as well as video-on-demand and online properties.  

Contact:
Matthew W. Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295

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